Regardez: RWSS and Adam Kimmel SS2012

Rhett (Creator and Owner of Rogue Wave Surf Shop) is the epitome of surfer turned purveyor of a lifestyle brand. Adam Kimmel,for his first runway presentation presented the Surfer, but not the typical surfer, the modern surfer. This modern version of the classic archetype would not be caught in a pair off trunks off the beach but instead in a relaxed unstructured suit.

SIGHT|SOUND from High Seas Films on Vimeo.
This idea is what drives Rhett to carry clothes and accessories that are both well crafted but have a honed look. Rogue Wave Surf Shop ( 69 Spring St Charleston,SC ) located in a quaint unassuming building might be overlooked if not for the rack of sun bleached vintage tees and longboard on the porch. Once you cross the door your plunged into a surfers heaven. Rhett Lightfoot Boyd Jr who is the perfect host offers up drinks, loads of knowledge about every item he stocks and interesting stories about the space which the store occupies.Discover the likes of Bunker Spreckels surfing's divine prince of decadence, or brands like Apolis, Billy Kirk and Riviera Club. I picked up the film "Sight Sound" starring Mikey Detemple who actually weeks ago came to Charleston to premiere the film in the shops backyard. I can't wait to watch it and the other film Rhett let me borrow from his personal library.I am sure it will be the perfect chaser to a summer which is nearly over.

 LeRoy Grannis and his legendary photographs will forever be burned in my mind. Especially when I think of the surf,surfers,and surfing. The late Lee McQueen used his image of a boy surfing in a black suit as the starting point for his Spring Summer 2008 Collection. I really regret not buying the shark head screenprinted tee back then but I have since made up for that.

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