Regardez Ceci: 3.1 Phillip Lim

Phillip Lim is currently expanding internationally. I was looking at his new store in Cheongdam, Seoul Korea where the brand's cool sophistication comes to life. After Los Angeles, New York and Tokyo, the designer decided to create a store in Seoul to fit with the brand image. The store was designed by the New York architectural studio Leong Leong.The idea was to convert a small, unique building into a true reflection of the Phillip Lim essence. He wanted to continue the design themes that originated in L.A.: a fluid, minimalist, natural space dominated by tactile materials, which is definitely my design aesthetic. The external panels bring personality and a pure, futuristic touch to the building.The store houses the designer's full collection, including his children's line as well his organic garments.

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