Regardez:Lego does Tian'anmen Square

The famous photo of a student who halted a line of advancing tanks on June 4th, 1989 for around half an hour in Tian'anmen Square, Beijing. Between 40,000,000 and 70,000,000 people were killed during the communist revolution in China (and subsequent population purges to get rid of "undesirable elements."). Lego is celebrating their 50th Anniversary and they are using this milestone to make a new generation aware of this and other historic events. Personally I think this is a genius advertising strategy. What is your opinion?

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